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Web Web Web
Web, web, web. That’s all I hear when I talk to prospective clients about their marketing. While a good website is imperative in today’s business world – or even a mediocre one – nothing replaces the value of a good, old-fashioned marketing plan. Clients so often forget they must drive people to their websites by building their brands, raising awareness, and creating a reason for customers to call.
Whoever implies that the web by any means replaces all other marketing methods is sadly mistaken and in for a great surprise when customers do not render the responses they seek. A hardy handshake, a personal note, a follow-up telephone call all go far beyond the click of a website; and any more, result in the credibility today’s consumers so deeply value.
