Fretting and fumbling over the sluggish business week, I thought the worst was here to stay.  Maybe it was fall break and everyone was preparing to flee town.  Maybe the recent bright, sunny days drew decision-makers out of the office to catch the final warm-weather hikes or mountain bike rides of autumn rather than scheduling marketing meetings to strategize over winter business. Or maybe, just maybe, no one has any money to spend and the end is near for all.

Racking my brain for new ways to connect with customers, I pounded the pavement, drove around Park City, talked to other business types who were out and about with no particular places to go, then headed back to the office with a heavy sigh.

Endless Web searches and a staff brainstorming session resulted in just a little bit of clarity – the notion that new business was perhaps at the tip of my fingertips, in the heart of my computer keyboard.

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